The move towards coaching automation

AI coaches will become the norm in the near future and help humans become better versions of themselves. Joshua Feast, President and CEO of Cogito

In creating Noa Coach, we looked beyond traditional human coaching to provide a platform where professionals have 24-hour access to automated coaching that will help power insightful thinking and create motivating habits. Noa Coach is a healthy step away from traditional person-to-person coaching. Though she is technically a chatbot, we’ve birthed and built Noa to operate from a place of empathy, intuitive intelligence, and support without judgment. Noa knows her brain science coaching models intimately, and her primary habit is to give you the ultimate coaching experience.

We know from extensive research that employees are favouring technology over people for help. One study, for example, shows 82% of respondents believe chatbots can support their mental health better than humans. About one-third of those believe chatbots provide a judgment-free zone, an unbiased outlet to share problems, and quick answers to health-related questions.

Our extensive beta testing also tells us that Noa Coach users felt she was ‘personable’ and ‘friendly’. They described a strong sense that Noa was ‘on my side’ and ‘with me’ on the journey and she ‘helped me find solutions’. Noa has taken all this research and built what we believe is the first conversational automated coaching solution backed by neuroscience.

What other coach is on 24/7 standby to support you at 3 AM when you need insight on a problem that’s literally keeping you awake at night? Provides personalised inspiration or connects you with like-minded others in an online group session? And offers confidential, judgment-free, and unlimited accessibility through a fair pricing model? Noa is that coach.

AI Coach

AI Coach is our premium coaching solution using conversational AI chat. Harness the transformative power of AI coaching to effectively reduce stress levels, enhance overall wellbeing, and significantly boost productivity in both your personal and professional life. With AI Coach, you gain access to a comprehensive platform that offers personalised advice, innovative ideas, and effective solutions, all tailored to empower you and help you thrive in the dynamic and demanding world of the workplace.

From time management techniques to effective communication strategies, AI Coach equips you with the tools necessary to excel in your professional endeavours.

Moreover, it can extend beyond the confines of the workplace, to recognise the interconnectedness or various aspects of your life. It provides guidance on self-care practices, stress management techniques, and strategies for fostering healthy relationships. By addressing these critical areas, AI Coach enables you to achieve a sense of harmony and fulfillment across all domains of your life.

As an AI coaching platform, Noa adapts and evolves alongside you, continuously learning from your experiences and preferences. This dynamic approach ensures that the guidance and support provided are always relevant and aligned with your evolving needs. With every interaction, AI Coach becomes more attuned to your unique personality, allowing for an increasingly personalised coaching experience.

AI Coach

Courses & Coaches

While a lot of people may be more comfortable speaking with an AI-driven coach, there is still a need for human coaching in many areas of life. This is why we provide the opportunity for companies to integrate their own coaches, advisors or other resources onto the platform which can only be accessed through a unique login.

Furthermore, in the Courses area users will find a curated list of courses which are suitable for anyone interested in performance, development, skills, business or life coaching. Some courses are included as part of a Noa subscription and can be accessed at any time, while others can be purchased additionally.

Courses & Coaches


Activities consist of weekly engaging and insightful exercises. They're intended to draw you gently and safely out of your comfort zone; to discover new things about yourself and the world around you. The Activities are designed with the latest organisational neuroscience in mind, to enhance resilience and self-awareness, help users foster healthy habits and reduce stress.

They are self-paced so you can feel free to undertake as many as you wish each month, and thanks to the 'Lesson Rewind' feature you can always revisit old Activities from previous months if you missed them the first time or simply want to repeat any.



Noa Forums is your online community.

Online communities might have been developed for people to connect and share information, but research tells us they’re also incredibly helpful in changing behaviors. Mainly because the topics are usually relevant to you.

Noa wants to create a community that is so engaging that you want to stay and participate – with us and with the global community.

Noa Forums offers:

  • Moderated group discussions
  • Trending topics
  • Subject search function

We understand privacy and confidentiality is a consideration before joining group discussions. That’s why Noa encourages you to pick a username (preferably a fun or creative one) to give you the freedom of anonymity to actively engage, connect, learn, and have fun in any relevant Noa Forums conversation. Conversations are moderated around the clock to keep them respectful and professional, and inappropriate activity will be dealt with quickly by our backend moderation team.


Noa Notes

Recording our thoughts is a proven way to express emotions and feelings. And we know from brain-based research that association of written words can help make an experience or trauma less intense. Simply put, journaling is therapeutic. But it also helps keep your brain in top shape by boosting memory and comprehension, and increasing working memory capacity, which may reflect improved cognitive processing. So, it seemed like a ‘no-brainer’ (yes, pun intended) to offer inclusive journal tools to support your Noa journey.

Noa Notes enables free flow writing, and users can also save Noa Coach learnings. Reflecting on the journey can bring enormous benefit in seeing patterns of behaviour, recognising, and releasing triggers, or simply motivating you to continue your progress. You can also upload any images that inspire you.

Noa Notes