The move towards coaching automation

Ai coaches will become the norm in the near future and help humans become better versions of themselves. Joshua Feast, President and CEO of Cogito

In creating Noa Coach, we looked beyond traditional human coaching to provide a platform where professionals have 24-hour access to automated coaching that will help power insightful thinking and create motivating habits. Noa Coach is a healthy step away from traditional person-to-person coaching. Though she is technically a chatbot, we’ve birthed and built Noa to operate from a place of empathy, intuitive intelligence, and support without judgment. Noa knows her brain science coaching models intimately, and her primary habit is to give you the ultimate coaching experience.

We know from extensive research that employees are favouring technology over people for help. One study, for example, shows 82% of respondents believe chatbots can support their mental health better than humans. About one-third of those believe chatbots provide a judgment-free zone, an unbiased outlet to share problems, and quick answers to health-related questions.

Our extensive beta testing also tells us that Noa Coach users felt she was ‘personable’ and ‘friendly’. They described a strong sense that Noa was ‘on my side’ and ‘with me’ on the journey and she ‘helped me find solutions’. Noa has taken all this research and built what we believe is the first conversational automated coaching solution backed by neuroscience.

What other coach is on 24/7 standby to support you at 3am when you need insight on a problem that’s literally keeping you awake at night? Provides personalized inspiration or connects you with like-minded others in an online group session? And offers confidential, judgment free and unlimited accessibility through a fair pricing model? Noa is that coach.

Noa Challenges

Noa Challenges is your very own burst of intel provided over the course of the 12-month Learning Re-imagined program.

Self-led learning gives you flexibility and choice over when, where, what, and how you learn. Opt-in to every opportunity to fast-track your learning or come and go at a more intuitive pace. The knowledge bank was purposely designed to build up your skills, knowledge, and self-awareness over time.

Challenges consist of well-being activities. These activities, or challenges as we like to call them, are fun, engaging, and insightful. They’re intended to draw you gently and safely out of your comfort zone; to discover new things about yourself and the world around you. The challenges are designed with the latest organisational neuroscience in mind, to enhance well-being and self-awareness, and reduce stress.


Noa De-Stress

We live in a stressful and overstimulating world. It’s easy to become so overwhelmed that it affects our behavior. These intensely emotional moments can play out in the form of frustration, annoyance, isolation, or disappointment. They may even lead to physical responses, such as sweating, headaches, or even stomachaches.

You may have found yourself in a situation where you felt a really strong emotion. For example, you’re so angry at a work colleague that you had to bite your tongue before saying something you’ll regret. Or perhaps you are disappointed and emotionally drained that a sale you’ve worked hard on hasn’t come through as expected. We do this emotional regulation all the time. Sometimes, it just seems harder.

Noa De-Stress is our premium coaching solution using conversational Ai chat. It utilises the latest in brain science to help reset your mind in just a few minutes. De-Stress helps you hit that pause button, so you choose to respond rather than react. Noa De-Stress offers a complete coaching experience each time you consult it, making each experience engaging and unique. The journey is deeply exploratory and transformative, yet safe and confidential. It's designed to take you out of your perceived reality so you can see things in a different light, encouraging new and better thinking. Conversational Ai allows unlimited breadth in topic choice, meaning Noa can literally support any challenge.


Noa Community

Noa Community is your online community.

Online communities might have been developed for people to connect and share information, but research tells us they’re also incredibly helpful in changing behaviors. Mainly because the topics are usually relevant to you.

Noa wants to create a community that is so engaging that you want to stay and participate – with us and with the global community.

Noa Community offers:

  • Moderated group discussions
  • Trending topics
  • Subject search function

We understand privacy and confidentiality is a consideration before joining group discussions. That’s why Noa encourages you to pick a username (preferably a fun or creative one) to give you the freedom of anonymity to actively engage, connect, learn, and have fun in any relevant Noa Community conversation. Conversations are moderated around the clock to keep them respectful and professional, and inappropriate activity will be dealt with quickly by our backend moderation team.


Noa Ai Advice

Harness the transformative power of Ai coaching to effectively reduce stress levels, enhance overall well-being, and significantly boost productivity in both your personal and professional life. With Noa Ai Advice, you gain access to a comprehensive platform that offers personalised advice, innovative ideas, and effective solutions, all tailored to empower you and help you thrive in the dynamic and demanding world of the workplace.

By analysing your work patterns, communication styles, and performance metrics, Noa Ai Advice identifies areas for improvement and offers insightful suggestions to optimise your workflow. From time management techniques to effective communication strategies, Noa Ai Advice equips you with the tools necessary to excel in your professional endeavors.

Moreover, Noa Ai Advice extends beyond the confines of the workplace, recognising the interconnectedness of various aspects of your life. It provides guidance on self-care practices, stress management techniques, and strategies for fostering healthy relationships. By addressing these critical areas, Noa Ai enables you to achieve a sense of harmony and fulfillment across all domains of your life.

As an Ai coaching platform, Noa Ai Advice adapts and evolves alongside you, continuously learning from your experiences and preferences. This dynamic approach ensures that the guidance and support provided are always relevant and aligned with your evolving needs. With every interaction, Ai Advice becomes more attuned to your unique personality, allowing for an increasingly personalised coaching experience.

Noa Ai

Noa Notes

Recording our thoughts is a proven way to express emotions and feelings. And we know from brain-based research that association of written words can help make an experience or trauma less intense. Simply put, journaling is therapeutic. But it also helps keep your brain in top shape by boosting memory and comprehension, and increasing working memory capacity, which may reflect improved cognitive processing. So, it seemed like a ‘no-brainer’ (yes, pun intended) to offer inclusive journal tools to support your Noa journey.

Noa Notes enables free flow writing, and users can also save Ai Advice and De-Stress learnings. Reflecting on the journey can bring enormous benefit in seeing patterns of behaviour, recognising, and releasing triggers, or simply motivating you to continue your progress. You can upload images that inspire you.

But effective journaling is not always easy, so we’ve included a thought provoking 21-day Noa Notes Journal Challenge ‘opt in’ that sends daily prompts for notes writing

Noa Notes

Smart. Intuitive. Accessible. Convenient.
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Transform Productivity and Wellbeing

Employees invariably perform at a higher level when they have support tools. Drawing on smart brain science, every user can tap into Noa tools to facilitate productivity, wellbeing and a sharper mindset.

Empathic. Supportive. Safe.

  • Accessible, anywhere at any time
  • Judgment free
  • 100% confidential
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Help Your Talent Shine

Today’s employees must be able to adapt at unprecedented speed. The rate of transformation in organisations demands employees who are composed, self-aware, agile, and committed to ongoing change. Give your talent the best chance to shine at a lower cost.

Let your talent shine by:

  • Providing tools to support exponential growth
  • Facilitating deep insight, not just supplying the answer.
  • Utilising modern technology that’s engaging, convenient, judgment free and confidential.
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Simplify Learning And Development

Learning budgets are limited, and traditional, face-to-face coaching is rarely affordable for the business. We’re forced to choose other options, such as a single day a year for learning the content and application (which is forgotten a month later). Noa Coach offers learning 24/7, every day, with an affordable outlay.

Support and simplify learning by:

  • Inspiring and empowering your teams to do their best work
  • Making learning and growth convenient
  • Ensuring growth is always relevant to your talent’s needs
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Accelerate Your Business Results

Coaching is one of the most effective tools you have to drive business results. A coach can help people identify skills to develop, key strengths, and strategies for improvement. Coaching can focus on achieving habits within a leader’s job, or move in new directions. Almost any employee can benefit from coaching – from underperformers to your greatest talent.

Drive performance and productivity for better business results by:

  • Providing an on-demand coach who helps clients develop strategies for managing new or complex situations
  • Supporting insight to help improve performance
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