What is coaching? The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership. In this short video, ICF Credentialed Coaches from around the world explain how coaching works, the benefits of partnering with a coach, people who benefit the most from being coached, and more. The International Coaching Federation (ICF) is the world’s largest and most recognized organization of professionally trained coaches. Representing executive coaches, life coaches, leadership coaches, relationship coaches, career coaches and more, ICF’s mission is to advance coaching so that it becomes an integral part of a thriving society. You can learn more and find a qualified ICF Credentialed Coach at www.coachfederation.org. This video features ICF Credentialed Coaches Inta Sellick, PCC (Australia), Janez Hudovernik, ACC (Slovenia), Kentaro Hayashi, ACC (Japan), and Julia Mattern, PCC (USA).